how important is it to follow up with your customers? Meanwhile, 80% of sales require at least 5 follow-ups.Īccording to our own research, only 24 companies (out of 1,000) sent a follow up email to their customers.īut really. Yet, 48% of sales people don’t follow up even once, and 44% give up after just one follow-up call.
Studies revealed that the optimal number of follow-up emails to send is 2-3. In fact, following up is currently ranked as the third biggest challenge for sales teams.Īnd this causes a much bigger problem than you think. What many companies forget to do is follow up.Įven though they’re simple, follow-ups are often neglected. Yet, for many companies, customer service stops once an issue has been solved.Īfter that, you move onto the next customer. The more customers you can keep happy ( and retain), the faster your business will grow. Good customer service creates happy and loyal customers.
Whether you meet with sales reps or speak with customer support, you’ll find out very quickly that only a small number of companies send follow up emails.
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